I can't help as I'm not in IT, but I have a friend who recently got a job in security and has been doing a lot of certifications, all paid for by his company.
I don't know if he's exaggerating or what, but according to him his daily job is like 50% studying to get a new useless certifications. He's in a consultancy agency, basically they find clients who request experts on tool X and he needs to get X's certification in like 1 week so that his company can get the client by claiming that they've got an expert on X.
Then, after his company gets a client, he still barely gets to do actual work. That certification was just a useless tick on the requirements list, they can put anyone to work on that job.
Crazy world